New York, New York (PRWEB) July 02, 2014
Global supporters and partners today launched a save the date marking December 2 as the third annual #GivingTuesday. This unique holiday brings together worldwide partners to celebrate giving. As part of the global save the date, a first tranche of partner announcements kicked off a drumbeat of creative ways that people and organizations getting involved. Last year #GivingTuesday again proved the power of social media and the generosity of people around the world to bring about real change in their communities when they give back. In 2013, statistics showed an increase in online giving and a surge in the number of partners who rallied to make the day a success. This year, as partners from around the world support the global movement, #GivingTuesday is transforming the way that people think about the giving season with a global call to get out the give. Online tools, social media toolkits, webinars and a new interactive website make it easy for people to get involved, share their stories and tips, and highlight a global call to action for partners everywhere.
#GivingTuesday : History in the Making
#GivingTuesday kicked off the holiday giving season with a global day dedicated to charitable giving, following the widely recognized shopping events Black Friday and Cyber Monday. The worldwide movement harnesses the power of social media and the generosity of people around the world to bring about real change in their communities and celebrates the power of giving in all its forms.
Launched by New Yorks 92nd Street Y, in partnership with the UN Foundation in 2012, #GivingTuesday first brought together 2,500+ organizations from all 50 U.S. states in its first year, when it was covered by major media and local outlets throughout the U.S. In 2013 #GivingTuesday continued to gain momentum, with 10,000 partners in the US and 46 countries around the world. According to data from Blackbaud, the volume of online donations has increased 270% since the Tuesday after Thanksgiving in 2011 (before #GivingTuesday began).
More Tools and More Success in 2014
This year, #GivingTuesday expands on its connected learning initiatives, providing additional tools and learning opportunities for partner organizations.
Beginning in July, #GivingTuesday partners can participate in more than a dozen interactive educational webinars hosted by a range of partner organizations, including Blackbaud, Indiegogo, Jewish Community Centers of North America, Salsa Labs, Social Media for NonProfits, and VolunteerMatch. These webinars continue through the end of the year; they are designed to share best practices and provide partner organizations with tools and information to maximize the impact of their #GivingTuesday initiatives.
Also beginning in July, #GivingTuesday offers a new six-part on-demand video series, #GivingTuesday Summer School, specifically created to help smaller and mid-size nonprofits address challenges like limited resources, visibility, infrastructure and staffing. Experts and thought leaders in branding, digital strategy, fundraising and more help to prepare organizations for #GivingTuesday and offer strategies for conducting successful fundraising campaigns throughout the year. Each Summer School session features one or more experts who will also be available to answer questions and work directly with #GivingTuesday partners during designated weekly Office Hours.
This year new apps will also make giving easier. Points of Light, one of the worlds largest organizations dedicated to volunteer service, will create a free Facebook app for #GivingTuesday partners to showcase their initiatives. This app will allow #GivingTuesday partners to promote opportunities to volunteer with their organizations through Facebook. This app will encourage Facebook followers to pledge their time and will make it easy for them to share their pledges on social media.
#GivingTuesday continues to work closely with organizations such as CECP, Charity Navigator, Network for Good, Global Giving, and Guidestar to share best practices and help organizations around the world learn how to better execute campaigns and measure success.
#GivingTuesday Partners and Projects
All around the world partners large and small, for-profit or nonprofit, family foundations and family- owned businesses, are planting the seeds now and getting ready to watch them grow into successful #GivingTuesday campaigns. These organizations are developing innovative strategies to encourage their employees, customers and constituents as well as the general public to give back. Early examples of #GivingTuesday partners initiatives include:
Appirio Inc. – This year, Appirio brings its Silver Lining Program, its company-wide day of service, to #GivingTuesday. On December 2, all 1,000 Appirio employees are encouraged to step away from work and spend the entire day serving in their communities around the world.
Coty – Coty Inc., a global leader in beauty, joins #GivingTuesday for the first time this year. As the founding corporate sponsor of the largest bone marrow donor center in the world, DKMS-Delete Blood Cancer, Coty looks forward to a #GivingTuesday initiative to inspire action and raise awareness for the fight against blood cancer.
The Financial Times – The Financial Times is partnering with #GivingTuesday throughout its Seasonal Appeal, in which a chosen charity (selected in July) is covered in the FT throughout December to raise money and increase awareness. Appeals focus on emerging and innovative charities for whom the funds raised will make a significant difference. The FTs support of #GivingTuesday is part of its Corporate Social Responsibility programme, which invests in causes that advance literacy and education, support journalism, the environment and local communities.
Hub Culture – On #GivingTuesday Hub Culture, a collaborative social network with a real-world portfolio powered by a digital currency, Ven, is supporting global partners with a donation of 100% of trading margin proceeds from global exchange trading of Ven in the financial markets. As part of the program, Hub Culture will be reaching out to banks, hedge funds and large companies to encourage maximum trading volumes of Ven on the worlds financial exchanges during #GivingTuesday. In addition, Hub Culture members will be able to donate Ven viaHubCulture.com, with the USD exchange value of these donations being donated in full to the UN Foundation as part of #GivingTuesday.
JCC Association – JCC Association, the umbrella organization for the continental JCC Movement, is excited to support #GivingTuesday, a program that promotes the values embodied in our Statement of Principles. As we assist those who engage with us in leading inspired and involved lives, we encourage them to participate in #GivingTuesday as an antidote to the consumerism associated with the end of the year. JCCs are frequently the conduit through which people connect to other community involvement and Jewish living. It is our hope that this inspiring program will catch on through JCC participation, and encourage people to give back and contribute in ways that enrich both their communities and their lives.
Microsoft – As a founding partner of #GivingTuesday and through the campaign, Microsoft YouthSpark has raised nearly $ 1 million over two years for youth-serving nonprofits from around the world. This year Microsoft will help even more youth by matching donations made through YouthSpark on GlobalGiving, a micro-giving site that enables people to help create education, employment and entrepreneurship opportunities for young people.
PayPal – PayPal is offering a 1% match on every donation received on #GivingTuesday, and throughout the holiday season, while also ensuring that 100% of each donation made through the PayPal giving site reaches the d