Dallas, Texas (PRWEB) January 09, 2013
The global toy sales grew to USD83.3 billion in 2011 from USD78.1 billion in 2007, with a CAGR of 1.62%. In recent years, impacted by the economic crisis and the structural adjustment of the toy market, the traditional markets such as Europe and the United States have witnessed falling sales revenue, and their proportion in the global toy sales has stabilized or even declined. Emerging markets, including ASEAN, the Middle East, Latin America and Eastern Europe, have strong demand, and they have gradually become the important destinations for China to export toys.
The world’s leading toy companies Mattel and Hasbro have already entered a relatively mature stage, while Chinese toy companies are embracing its growth period, with huge potentials. Even with a bright prospect, Chinese toy companies should strengthen their R & D, marketing, and integration of cultural resources.
The report Global and China Toy Industry Report 2012 revolves around the following: