Global Hotel Industry Survey 2013: Technology Initiatives and Investment Decisions

London (PRWEB) December 02, 2013

Synopsis

-The report provides with a definitive analysis of technological initiatives in the global hotel industry

-The report not grants access to the opinions and strategies of hotel operators and suppliers

-The report examines their intentions related to expenditure on technology for operational efficiency

-The report showcases the key channels used to record customer satisfaction

-The report identifies the key technology facilities which hoteliers are providing

-The report provides the reader with budget allocations for online media channels

Summary

Global Hotel Industry Survey 2013: Technology Initiatives and Investment Decisions is the result of an extensive survey drawn from Timetrics exclusive panel of respondents from leading hotel industry companies. The report includes both buyer and supplier respondents opinions towards the current size of technology budgets in the global hotel industry and how their spending is expected to change in 2013. In addition, the report outlines the importance of technology in guest satisfaction and identifies the key technology facilities which hoteliers are providing and their customer expectations over the next 12 months. This report outlines the importance of technology initiatives that enhance operational efficiency of hotels; recognizes the key hotel service areas where the use of technology is most effective. Moreover, the report reveals the current size of hotel industry respondents marketing budgets and what percentage of it is allotted to digital or online marketing.

Scope

The report features the opinions of global hotel industry respondents related to the following:

-Significance of Technology

-Annual Technology Budgets

-Change in Technology Expenditure

-Major Barriers for Implementation

-Level of Customer Satisfaction to Existing Technologies

-Channels of Customer Feedback

-Technologies for Improving Operational Efficiency in 2013

-Hoteliers Satisfaction with ROI on Technology

-Budget Allocations for Online and Digital Marketing

-Investment in Online Media Channels

-Change in Online Bookings

Reasons To Buy

-Project trends related to the key objectives behind use of new technology and identify its importance in the global hospitality industry

-Outlines the level of importance of hoteliers existing technologies in customer satisfaction

-Identifies level of satisfaction of hoteliers with the ROI on technology

-Identifies the key online interfaces to record customer satisfaction

-Predicts change in the number of web or online hotel bookings in comparison to bookings from travel intermediaries

Key Highlights

-Timetrics industry survey reveals that 86% and 81% of respondents from luxury hotels and other hotels state that their customers are satisfied with the existing technologies

-Buyer respondents identify high costs of entry or high investment and integration with existing systems as the leading barriers for implementing new technology

-Respondents from companies across all regions state that they use travel sites and social networking sites for recording customer feedback

-Respondents from luxury hotels expect to use Wi-Fi access, eco-friendly technology and efficient energy management systems to increase their operational efficiency and secure business in 2013

-Survey indicates that both the global hotel industry buyers and suppliers highlight expenditure on social media and networking sites to increase in 2013

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

1.4.1 Profile of operator respondents

1.4.2 Profile of supplier respondents

2 Executive Summary

3 Hospitality Industry Technology Landscape 2013

3.1 Significance of New Technology

3.1.1 Significance of new technology comparison between operators and suppliers

3.1.2 Significance of new technology by operators

3.1.3 Significance of technology by suppliers

3.1.4 Significance of new technology by region

3.1.5 Significance of new technology by company turnover

3.2 Key Barriers to Implementing New Technology

3.2.1 Key barriers to the implementation of new technology comparison of operator and supplier responses

3.2.2 Key barriers to implementing new technology by operators

3.2.3 Key barriers in implementing new technology by suppliers

3.2.4 Key barriers in implementing new technology by region

3.2.5 Key barriers to implementing new technology by company turnover

3.3 Annual Technology Budgets 2013

3.3.1 Annual technology budgets 2013 comparison between operator and supplier responses

3.3.2 Annual technology budgets by operators

3.3.3 Annual technology budgets by suppliers

3.3.4 Annual technology budgets by region

3.3.5 Annual technology budgets by company turnover

3.3.6 Annual technology budgets by senior-level respondents

3.4 Change in Technology Expenditure

3.4.1 Change in technology expenditure by buyers

3.4.2 Change in technology expenditure by region

3.4.3 Change in technology expenditure by company turnover

4 Implementation of Technology and Customer Satisfaction

4.1 Customer Expectations vs. Existing Technologies

4.1.1 Customer expectations vs. existing technologies by buyers

4.2 Level of Customer Satisfaction to Existing Technologies

4.2.1 Level of customer satisfaction to existing technologies by operators

4.2.2 Level of customer satisfaction in terms of existing technology by region

4.2.3 Level of customer satisfaction in terms of existing technology by company turnover

4.2.4 Level of customer satisfaction in terms of existing technology by senior-level respondents

4.3 Key Channels of Customer Feedback

4.3.1 Key channels of customer feedback by operators

4.3.2 Key channels of customer feedback by region

4.3.3 Channels of customer feedback by turnover

4.3.4 Channels of customer feedback by decision making authority

5 Implementation of Technology and Operational Efficiency

5.1 Technologies for Improving Operational Efficiency in 2013

5.1.1 Technologies for improving operational efficiency in 2013 by buyers

5.1.2 Technologies for improving operational efficiency in 2013 by region

5.1.3 Technologies for improving operational efficiency in 2013 by company turnover

5.1.4 Technologies for improving operational efficiency in 2013 by decision making authority

5.2 Effective Use of Technology in Hotel Services

5.2.1 Effective use of technology in hotel services by operators

5.2.2 Effective use of technology in hotel services by suppliers

5.2.3 Effective use of technology in hotel services by region

5.2.4 Effective use of technology in hotel services by company turnover

5.3 Hoteliers Satisfaction with ROI in Technology

5.3.1 Hoteliers satisfaction with ROI in technology, by operators

5.3.2 Hoteliers satisfaction with ROI on technology by region

5.3.3 Hoteliers satisfaction with ROI in technology by company turnover

6 Future Developments for Business Growth

6.1 Budget Allocations for Online and Digital Marketing

6.1.1 Budget allocations for online and digital marketing by operators

6.1.2 Budget allocations for online

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