Dallas, Texas (PRWEB) October 15, 2013
The emergence of SaaS-based PR solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructures. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for PR offers a pay-per-use model, along with a one-time setup fee for the software, maintenance, upgradation, and lifetime support. Hence, the Global Public Relations Tools market (http://www.reportsnreports.com/reports/268963-global-public-relations-tools-market-2012-2016.html) is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, PR tools are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to an increase in the adoption of SaaS-based solutions during the forecast period.
Analysts forecast the Global Public Relations Tools market to grow at a CAGR of 5.10 percent over the period 2012-2016.According to the report, one of the major drivers in the market is the increased focus on digital media marketing and communication. In recent years, organizations have been increasingly focusing on the digital media due to the increasing adoption of mobile devices, the growing number of broadband connections, and the increasing time spent by users on the internet. Hence, companies are adopting PR tools to plan marketing and PR campaigns, connect with the right target audience, monitor media coverage, and analyze marketing and promotional results.
The Global Public Relations Tools Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas and the EMEA and APAC regions; it also covers the Global Public Relations Tools market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
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The report recognizes the following companies as the key players in the Global Public Relations Tools Market: Business Wire Inc., Cision Inc., Meltwater Inc., and UBM-PR Newswire.
The other vendors mentioned in this report are Gorkana Group, Marketwire Inc., Sentia Media Ltd., and Vocus Inc.
Key questions answered in this report: