Going Global with Content Marketing: How Agencies are Leading the Way

Going Global with Content Marketing: How Agencies are Leading the Way
For brands that have to reach a global audience of consumers, developing a content strategy is all the more complex. That's why many brands are turning to agencies to help them deliver a consistent message that knows no borders. This is something that …
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Content Marketing Institute creates career center
The Content Marketing Institute of Cleveland has launched a more comprehensive resource to connect job hunters with companies seeking talented workers. CMI says the new Content Marketing Career Center, launched in conjunction with employment …
Read more on Crain’s Cleveland Business

Content Marketing Casting Call: How to Craft Oscar-Worthy Content
A solid content marketing strategy can suffer a similar fate. Perhaps the wrong thought leader was tapped to write about a subject they're not a true expert on, or the content's voice wasn't in line with the brand. Or maybe the author and the topic …
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