Good Marketing Trick Helps Promote Vince Vaughn's 'Unfinished Business'

Good Marketing Trick Helps Promote Vince Vaughn's 'Unfinished Business'
A few weeks ago, I saw the first trailer for an upcoming Vince Vaughn comedy called Unfinished Business. I'm pretty plugged in to the movie world and I had never heard of this film before. The trailer looked pretty God awful. While I'm excited to see …
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Our Marketing Models Are Broken. We Need To Make A Shift.
Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences and grew market share. Mostly, you aimed for the meaty part of the curve, where the law of averages conspired in your …
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Report: Influencer Marketing Can Yield Big Returns
Earned media vs. paid media is a topic of much discussion in the marketing sphere. Marketers spend a great deal of time trying to understand the systems that enable them to extract greater value from their earned media efforts. Burst Media, a digital …
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