Nashville, TN (PRWEB) November 26, 2013
As they approach the one year mark of opening their doors, Good People Creative shares how social media, referrals and being surrounded by good people all led to a successful first year of business.
In January of 2013, Cole Evans started Good People Creative, a Nashville-based content marketing firm specializing in Search, Media Buying, Marketing, Content Creation and Social Media. Since then, he has brought on 7 team members with experience in each of these areas, including Public Relations, Design and Business Development.
GPC also expanded this year by partnering with Josh Harrell, an award-winning documentarian and filmmaker. Evans and Harrell formed Good People Studios, a production company that takes a unique documentary approach to video marketing and focuses on the compelling stories their clients have to share.
Investing in the right people out of the gate versus spending time training [our team] has helped us with momentum throughout the year, says Evans. Training is obviously important, but taking experienced skill sets and putting them in the right position has really helped.
In addition to having good people on the GPC team, their collective network outside of the office has resulted in all new business coming from referrals this year.
With 100% of GPCs new business coming from referrals, there is no doubt that our teams network is stronger and more connected than ever, says Evans.
Not only did referrals play a big role in the growth of Good People Creative, but social media also had a hand in initiating a conversation with Tim Leeper Roofing. For business owners still questioning its measures, this is a great example of how GPC utilized social media to partner with one of their best clients.
Tim Leeper Roofing put the roof on my house in 2012. When I started Good People Creative in 2013, I reached out to him on Twitter, knowing that he would remember me as a client, says Evans. In a few weeks later, we had a full service contract.