Google AdWords and digital marketing – bricks for clicks

Google AdWords and digital marketing – bricks for clicks
Google have come under increasing pressure to diversify their revenue streams as AdWords has become more saturated. In the auction model, larger advertisers can outbid smaller players with some companies willing to pay in excess to £40 per click.
Read more on The Guardian (blog)

Etisalat Information Services Signs Exclusive Agreement with Google AdWords
Abu Dhabi-UAE: 14 April, 2013 – Etisalat Information Services (eIS) leading directory services provider in the UAE today announced an exclusive partnership with Google AdWords an advertising platform for SMBs (small and medium businesses) to help them …
Read more on Zawya (registration) (press release)

Google offers Adwords deals – but you can't trust their numbers
Google's Adwords platform has always been something of a mystery, to put it mildly – the only certainty about it is that it makes a lot of money for Google – but nobody has caught it out using numbers which are definitely, verifiably untrue. Until now …
Read more on Register

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