Google Adwords and PPC Marketing Campaigns Training Course – Johor Bahru

Google Adwords and PPC Marketing Campaigns Training Course – Johor Bahru
Event on 2013-05-21 13:00:00

Google Adwords and PPC Marketing Campaigns Training Course

Optimise Your Marketing for Performance and Profitability

 

Google AdWords and PPC marketing plays a critical role in thousands of online marketing campaigns. Yet many are run at a loss, with marketers missing out on opportunities to vastly improve their return on investment.

Charles Mann's Google AdWords training course gives delegates an in-depth insight into the latest PPC marketing strategies. It provides a wealth of techniques and tips to optimise AdWords campaigns and make them more profitable. In addition, it demystifies the jargon helping marketers better run their campaigns.

This course is HRDF claimable. Charles Mann is proud to be an approved Category C training provider, Registration number 4597, under the SBL scheme with Pembangunan Sumber Manusia Berhad (PSMB).

 

Date & Venue:

Tuesday 21st May 2013

The Puteri Pacific, Johor Bahru

Cost: RM1250 per delegate (RM1050 Early Bird)

Duration: 9.30am – 5pm

Inclusive of all course material, lunch, refreshments and snacks

 

Course Programme:

  • A review of the latest search marketing trends
  • A look at the latest pay-per-click advertising options
  • Comparing AdWords with Facebook and LinkedIn advertising
  • Choosing between SEO and PPC
  • Setting goals and KPI's
  • Using analytics to measure performance
  • Keyword research: demystifying how people really search
  • Measuring seasonal and regional search habits
  • Optimising AdWords campaign structure
  • Ways to increase campaign targeting
  • Using AdWords extensions to improve campaign performance
  • Techniques to assign campaigns budgets
  • Setting keyword bids to meet marketing objectives
  • Choosing between the search and display network
  • Dealing with the deluge of data: what should I be regularly looking at?
  • Understanding real search terms that trigger your ads
  • Reporting on competitor information
  • How to find missed opportunities
  • Understanding conversion tracking: am I making a profit?
  • Optimising landing pages to improve performance
  • Tools and methods of testing of landing pages

 

Course Benefits:

Following this course, you will understand how to:  

  • Create and optimise Google AdWords campaigns
  • Better structure and target your AdWords campaigns
  • Carry out keyword research to develop a target keyword list
  • Use keyword matching to optimise performance
  • Confidently set budgets and keywords bids
  • Assess your cost-per-acquisition and model value generated from PPC
  • Adopt best practice copywriting guidelines when creating ads
  • Optimise your landing pages and carry out testing
  • Measure campaign performance using web analyics

 All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.  

How to Register:

Online: The easiest, quickest and most convenient method to register for the above course is online, using Eventbrite. All transactions are processed securely by Eventbrite, the leading global event management company.

E-mail: Send us an email at info@charlesmann.com.my including your name, contact number and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

SMS: Text us at 010 425 0886 including your name, email address and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

Phone: Call us on 010 425 0886 and discuss your interest with one of our consultants.

Please visit our website to learn more about CHARLES MANN TRAINING & CONSULTANCY

at The Puteri Pacific
Jalan Trus
Johor Bahru, Malaysia

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