Google AdWords Bidding Tutorial

Our Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.
Video Rating: 4 / 5

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21 Responses to Google AdWords Bidding Tutorial

  1. viralmarketingexpert says:

    1:55 he starts doing the ROI Math. It’s wrong. He says 100 clicks = 5 sales. Real numbers are at 500 clicks = 1 sale. source: /watch?v=0JK-2W7mtiw

  2. Davide Rampoldi says:

    you’re absolutely right. good fix!

  3. OnlineBackupServices says:

    close, i think he’s just thinkin of profit as in Google profit. heh

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  5. Sanjay Kumar says:

    Really useful information shared by you

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  7. Anitha S says:

    Thanks for explaining such great Learning …looking more like this!

  8. 2006cevans says:

    Hi – the profit maximizing point is where the marginal cost – ie the cost of ever extra transaction, is equal to the marginal revenue. What he is trying to show is how to calculate the marginal cost – and therefore maximise profits. if you were to make your AVERAGE cpa equal to the revenue, then you would basically spend all your profit with Google – hope this clarifies.

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  11. garvis4 says:

    They are ahead of time

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  13. Yan LI says:

    Where do i find the bid at google ad Word?

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  15. oOVoxorolOo says:

    Okay i gotta ask something now , How can i make a profit by doing this and how am i able to make money when i am a underaged ?

  16. oOVoxorolOo says:

    Isnt GoogleBUSINESS , not spelled correctly ?

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    @otrvihg well I took the hard route and spent every dollar i had to learn how to make money online! i would do it all over again cause i learned tons and ended up finding a goldmine method which allowed me to quit my job. but im not the type to keep a good thing all to myself you can get it here ->

  18. MrDutt63 says:

    No doubt Hal Varian offers step by step bidding tutorial that helps me to understanding how that works but the issue is they want to say that $5 per conversion earn and on the basis of that the revenue they calculate is 1040?

  19. Nemisis99 says:

    Spammers get thumbs up using youtube bots its pretty simple. I myself have about 30 youtube accounts so I can rank any comment I want. But I don’t do a lot of spamming on youtube anymore. =]

  20. Digmen1 says:

    He seems to be working fot Google. Should rename it to “How to pay as much as you can to Google !”

  21. goodfellow1984 says:

    how the fuck spammers get so many thumbs up?

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