Google AdWords Certification Classes January 2014

Google AdWords Certification Classes January 2014
Event on 2014-01-23 08:30:00
Become an AdWords Expert! Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC and prep for your Google AdWords Certification Test. Choice daytime or evening classes. Light refreshments provided. Register for AdWords & Analytics and save 0!    

Beginning Google AdWords: Thurs, January 23rd from 8:30 to 12:00 pm  

Intermediate Google AdWords: Thurs, January 30th from 8:30 to 12:00 pm

Advanced Google AdWords: Thurs, February 6th from 8:30 to 12:00 pm

Online Advertising Strategies Using Google AdWords: Thurs, February 13th from 8:30 to 12:00 pm

Google AdWords Certification Test Prep: Thurs, February 20th from 9:00 to 11:30 am 

Register for both Google AdWords & Analytics together and save Great classes for business owners, agency PPC managers and anyone who wants to learn how to navigate Google AdWords complex software. 

Beginning AdWords: You don’t have a huge advertising budget to start your own online advertising campaign. So instead of paying someone to manage your accounts, learn how to create a simple advertising campaign where you control the monthly ad spend and are able to turn your ads on and off whenever you like.  Learn how to set up an AdWords account properly and how to create a targeted campaign that will save you money and improve your ROI. We’ll teach you how people search and how to create a targeted keyword list including negatives.

Intermediate AdWords: Now that you know how AdWords works, we move on to how to optimize your campaign for maximum performance and will cover the budget optimizer, CPM bidding as well as the conversion optimizer and the AdWords API. We spend more time on keyword list optimization and introduce additional tools, including the AdWords Editor. Learn how to self-diagnose the health of your campaigns, determine return on investment (ROI), and adjust bids. You’ll also learn how to geo-target your campaign, creating a placement-targeted campaign, using ad-scheduling as well as site/category/IP exclusion and more.

Advanced AdWords: AdWords 301 focuses on advanced optimizations that you can use to drive more profit from your campaigns. It also dives into some of the more advanced tools and features that AdWords has to offer including re-targeting or re-marketing, a powerful tool that helps increase targeted conversions. We will touch on landing pages and the importance of having a call-to-action in your ads. You will also learn how to create and measure video ads, widget ads, mobile ads and more. This class is a great refresher for people who have experience with AdWords but want to learn the latest tools before taking the Google AdWords Certification Test.

Online Advertising Strategies Using Google AdWords: Now that you can create an advertising account, let's look at how we can create the most effective campaigns that that are driving traffic and conversions without wasting advertising dollars. Learn how to analyze your traffic reports, how to optimize your campaigns, how to determine whether you should be using mobile ads, re-marketing, etc. and how to quantify the results. Google adWords is not just about getting clicks, it's about making sure that those visitors are converting to customers. Learn sales strategies from one of the industry's best so your campaigns are ROI driven and results proven. 


Advanced AdWords Certificate Test Prep: Professionals looking to update and demonstrate search skills to employers can study and certify to become Individually Qualified in Google AdWords. To gain qualification, exam takers must pass both the Advertising Fundamentals exam and one advanced-level exam. Once qualified, individuals receive a Google-branded certificate and can add their Individually Qualified status to their CV to showcase their AdWords skills and knowledge. Make sure that you are ready to PASS and join us for out Test Prep Class. We will help you be fully prepared to take and pass your certification tests. There are many benefits to gaining individual qualification:

  • Improved knowledge & practical application of AdWords tools
  • Globally recognized stamp of approval certifying essential AdWords knowledge
  • Showcase specialist knowledge through advanced exams covering search, display, reporting & analysis

Learn how to create, navigate and manage PPC accounts in Google AdWords. The Google AdWords network is the most powerful, far-reaching online advertising system. Learn how AdWords works, what new features are available, how to optimize your current accounts and much more. Our comprehensive AdWords class will teach you the basics up through making the most use of the AdWords Editor and getting you ready for your AdWords Certification Test.  For more information please visit:   Want to improve your education? Join us for both Google AdWords and Google Analytics and save 0 off your tuition (your actual saving are 0 on the individual class prices!). AdWords and Analytics go hand in hand and our classes do too. We offer AdWords training from 8:30-12 and Analytics training from 1-5 pm so that you can easily attend both classes in a day and work on your certifications and learn how to  optimize your campaigns based on your Analytics data. Click here for more information about our Google Analytics series. 

About your Google AdWords Seminar Leader:

Ted Kozlowski: Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher in North Carolina, California and Minnesota representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina,, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics and InBound Marketing with local chambers and at national conferences. He has a passion for helping small and medium sized business owners learn how to increase their online presence and generate new business while avoiding scams.
DemandQuest: the Twin Cities' only Google Certified Partner offering complete training.

DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.

at DemandQuest HQ
2112 Broadway Street NE
Minneapolis, United States

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