Google AdWords Training 101

Google AdWords Training 101
Event on 2015-06-24 08:00:00
Google Adwords is vastly changing, on what seems to be a daily basis. We are opening our doors of knowledge to help educate our colleagues. Whether your goals are to run your Google Adwords campaign(s) entirely on your own or just be able to effectively work with your marketing agency, this training will greatly benefit you. This Google Adwords training course is tailored for the small business owner or for managers/directors of small-medium sized businesses to create, understand and manage Google Adwords campaigns. At the end of this course, you will be given the knowledge to set-up, run, monitor (and take over the world) and manage your Google AdWords campaigns. Exigo Digital Marketing is a Certified Google Partner. We uphold the certifications, monthly minimum ad spend and best practices required to be a Certified Google Partner. View our profile page here. Training Agenda What is Google AdWords? Introduction Understanding the AdWords Structure Setting up your AdWords Account Dashboard Interface Introduction Creating a Campaign Understanding Bid Strategies Search Network v. Display Network How to Create Great Text Ads and Banner Ads Implementing Remarketing Understanding Conversions Geographical Targeting Ad Scheduling Bidding for Mobile Devices Using Google AdWords' Tools How to Digest Your Performance: Metrics & Reporting External Resources Marrying Google Analytics & Google AdWords Ongoing Maintenance Last half hour of training will be for Q&A  FAQs What type of training is this? This will be a fast paced, information heavy, half-day training. While you are free to bring a laptop to follow along, it will not be an individual-guided course. (We would probably need an entire day for that). When should I arrive? We will be providing pastries, coffee and beverages at 7:30AM. Feel free to arrive then and get set-up. We will start promptly at 8AM.  What are my transport/parking options getting to the event? There is a parking garage located directly beside our building, please park there.   What can/can't I bring to the event? Please feel free to bring material to take copious notes and/or a laptop if you wish to follow along. No filming, recording devices or photography of presentation materials are permitted. We will supply you with a training packet summarizing our morning for you to take home with you.   Where can I contact the organizer with any questions? Please contact Kait VanDuzer at kait@exigodigital.com with any questions.   Is my registration/ticket transferrable? Unfortunately, no. This ticket is only valid for the June 24th training.   Do I have to bring my printed ticket to the event? No, we will have your name and information on file.   What is the refund policy? All ticket sales are final.   The name on the registration/ticket doesn't match the attendee. Is that okay? Sure. Our ticket sales are final – so if you are unable to attend, it might be best to find someone to take your place.  

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