Google AdWords Training Course in London – Level 1

Google AdWords Training Course in London – Level 1
Event on 2013-05-13 09:00:00
Google AdWords Courses – Level 1

Why choose Claire for your AdWords Course in London?

  • Articulate trainer qualified both as a secondary school teacher and IT trainer, as well as by Google as an AdWords Professional to ensure YOU learn what you need to
  • Practical, proven advice leading you to be able to create campaigns that really work! 
  • LIVE course where you work on your own campaign using a laptop and leave with a campaign GUARANTEED to be bringing you effective leads
  • Develop a supportive network of individuals from other organisations in a similar role to yourself (on our scheduled courses)
  • Training delivered in a patient, calm way to alleviate stress for anxious learners
  • Follow up from our training team before and after your course allows to ensure all your objectives have been met

Features of Your AdWords Training

  • Receive a FULL course manual to take away
  • Follow up email and telephone support for 90 days following your Google Training
  • Certificate of completion following your Google AdWords Training Course
  • 96% of our delegates rate our courses as very good or higher
  • Small class sizes of 8 or less in our AdWords Training Courses
  • Regular monthly or bi-monthly dates in all our AdWords training centres
  • Training times are between 9.30am and 4.30pm
  • Lunch and free parking* included with Bristol scheduled Google Courses.  Paid parking is available nearby for London courses.

Tell me more about the course:


  1. You will need your own Google AdWords account, set up in ADVANCE of the course date.
  2. You should have good general IT skills, and be familiar with the Internet

Course Format:

This course is taught as a LIVE course using your own campaigns throughout the day.  You will use one of our laptops, or you can use your own if you prefer.

Course Cost:

£345+VAT for Bristol or London dates.


Call 01454 838793

Course outline:

  1. Why is AdWords so important?
  2. Understand your customer and how they think
  3. The difference between sponsored listings and organic listings
  4. Building a campaign from scratch, how to set yourself up for success
  5. Mistakes to avoid when setting up campaigns
  6. Keyword research and keyword tools
  7. Broad, exact and phrase match keywords
  8. Negative keywords
  9. Researching bid prices
  10. Creating ad groups for your products and services
  11. Selecting keywords and placing them into the relevant groups
  12. Creating powerful adverts
  13. Split testing your adverts against each other
  14. Secrets to make your ads work!
  15. What is a good Click Through Rate?
  16. Increasing your Click Through Rate
  17. Quality Score and its impact
  18. Lowering your bid prices
  19. Setting up conversions
  20. Monitoring conversions
  21. Landing pages
  22. How to make your landing pages more effective
  23. Customer value
  24. What can you afford to pay
  25. How to reduce conversion cost
  26. Whether to use the content network
  27. Campaign settings
  28. Local vs National geographically targeted campaigns, and when to use each
  29. Setting up Weekly Reports
  30. Extras – misspellings, other tools etc


"Claire is clearly a thought leader in the world of PPC and Internet Marketing. I felt like I was in the company of a true expert and her teaching style was friendly and effective.

The 2 day Adwords course gave me the knowledge to not only manage our company Adwords account but also those of my clients who now perceive me as an expert!

I have no hesitation in recommending Claire for PPC and SEO training or services."

Gareth Simpson, James Burfield Web Design

"I took part in a Google Adwords + SEO course organized by Claire and her team back in October 2011. I received a more than great value for money service and gained useful knowledge, which I could use later on in my everyday work. I believe that Claire's friendly teaching style and the great atmosphere make it possible for the participants to exchange useful ideas and to spend a couple of days learning the most up-to-date trends on Google. "
Ákos Rudasits.
Altaterra Hungary Ltd, Rooflite

"I attended this course with virtually no experience of PPC or Google Ad Words. At the end of the programme, I feel confident enough to start setting up campaigns, which in turn will save me and my clients money.

The class was small enough to enable everyone to engage and work at a pace that suited us."
Yvonne Akinmodun – Bromley Hub Magazine

"I attended Claire Jarretts Google AdWords course and im not going to lie, I thought I was a bit of an expert! How wrong was I? Claire explained AdWords in a way which was easy to understand and to digest. The overall aim was to reduce my spend and improve results, I managed to achieve both instantly. In the last two days my spend has nearly halved and im looking forward to saving cash moving forward whilst being able to improve results. I highly recommend this course and Claire to anyone that manages an AdWords campaign. Thanks again!"

Gary Miller.
Director @ New Connections.

"As a Digital Marketer I create and manage PPC Campaigns for my Local Business Clients.

Recently I attended Claire's Google Adwords Training Course in London as my goals were to reduce campaign costs and improve conversions. The highlights of the course were that the group was small and 'hands-on' so I was able to create a live campaign as I progressed rather than listen to a theoretical seminar like similar courses out there.

Without a doubt the changes to my understanding now of this platform are like 'night and day' and thoroughly recommend attending the training course whether you are a beginner to this or a seasoned pro!! "
Alan Tobutt B. Sc[Hons Local Digital Marketing Consultant.

at Regus, Canary Wharf
Canada Square
Docklands, United Kingdom

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