Google AdWords Training in Melbourne | FUNDAMENTALS

Google AdWords Training in Melbourne | FUNDAMENTALS
Event on 2014-04-15 13:00:00

AdWords – Fundamentals (evening)


A practical guide in setting up an effective AdWords campaign including advanced settings, best practices & theory. Each course covers theoretical reasoning as well as practical guidance and hands on learning. Convenient three hour evening course

Who should attend?

The AdWords Fundamentals training course is suitable for business owners & marketing professionals who are about to set up or are currently running their own AdWords campaigns.

Upon completion of the course, each student will have a functional AdWords account built to best practice that  will have the capacity to deliver qualified business leads at the lowest possible cost.

We invite all AdWords Fundamentals students to attend a secondary AdWords Essential module to gain further knowledge of the ongoing maintenance and optimisation needed for maximising AdWords. These three hour condensed courses are run as required. Please contact us for further information.

Learning Outcomes

  1. Adwords Insights

    • Making AdWords work for your business

    • Understanding the AdWords auction & Quality Score

    • Taking control of your campaigns & reducing costs

    • Understanding AdWords terminology & theory

  2. Account Setup

    • The correct way to structure an account based on your business goals

    • How structure affects performance & manageability

    • Advanced settings that can save you money!

  3. Ad Group & Keyword Selection

    • Keyword match types –how they can affect your bottom line

    • Defining Ad Groups for overall campaign performance

    • Choosing the right keywords in the buying cycle

    • Negative keywords – finding and using negatives effectively

  4. Ad Copy

    • Writing compelling ad copy that stands out from your competitors

    • Ad copy best practices

    • How ad copy can decrease cost per click

    • Ad copy secrets that can more than double your click through rate!


The Australian Digital Marketing Institute

Australian Digital Marketing Institute (ADMi) exists to fill the need for high quality, current education on digital services and technologies.

The company was founded by a team of digital marketing experts with 30+ collective years of digital marketing experience. Their objective was to provide a market leading service across a diverse range of technologies to ensure Australian businesses and industry professionals have current knowledge and expertise to compete in the local and global market.

Purchase Policy

 In the event you cannot make the session we allow a single transfer for a) to another course at equal or lower value or b) upgrade to a higher level in which case the fee difference is payable. There are no refunds for change of mind.  

at Melbourne – CAL
3 Prince Patrick Street
Richmond, Australia

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