Google AdWords Training – October 2013, Dallas, TX

Google AdWords Training – October 2013, Dallas, TX
Event on 2013-10-31 09:00:00

How to decide which Google AdWords course is best for you?

Day 1 – AdWords 301: Advanced Optimisation Techniques, is designed for individuals who have graduated from the AdWords 101 and 201 courses or have equivalent experience. It focuses on advanced optimizations that can be used to drive more profit from campaigns. It also dives into some of the more advanced tools and features that AdWords has to offer.

Day 2 – AdWords 302: Advanced Conversion Optimisation, follows on from 301 and focuses on both advanced measurement and increasing success through conversion tracking, ROI analysis and advanced bidding strategies. It also explores the benefits of testing particular elements of online advertising campaigns and gives actionable advice on how to devise and conduct strategic tests.

Day 3 – AdWords 101: Introduction to Paid Search Management, is a one day Google AdWords training course aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to set-up, manage and optimise Google AdWords paid search campaigns, following industry best practice to start generating profitable website traffic.

Day 4 – AdWords 201: Building Profitable Paid Search Campaigns, is aimed at an audience similar to that of the AdWords 101 course, but is for those who require Google AdWords training to give a deeper appreciation of the product’s many advanced concepts and who need to further optimise AdWords campaigns to improve profitability.What are the benefits of attending?

 

After successful completion of Day 1 – AdWords 301: Advanced Optimisation Techniques, students participating in this Google AdWords training course will understand how to make use of the more advanced tools and optimisation techniques available within Google AdWords. This will help to drive more profit from campaigns.

After successful completion of Day 2 – AdWords 302: Advanced Conversion Optimisation, students will know how to measure their campaigns' conversion effectively and usethe knowledge to develop more effective bidding strategies. Students will also understand how to fine tune campaigns through effective, measurable split testing techniques and campaign analysis.

After successful completion of Day 3 – AdWords 101: Introduction to Paid Search Management, students will have planned their first campaign and learned step-by-step how to set up and manage it in a cost effective way. They will be familiar navigating around the interface, know how to build and develop effective keyword lists, and understand how to track and measure performance at all levels so that they can go on to optimise their campaigns in the future.

After successful completion of Day 4 – AdWords 201: Building Profitable Paid Search Campaigns, students will be able to manage, optimise and develop more sophisticated Google AdWords campaigns. They will know how to refine and improve their keyword lists, diagnose problems and how to set up effective remarketing campaigns on the Google Display Network.What’s the format of the training?

The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.Who are the instructors?

Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt’s biography on our team page. Matt is a Google Analytics Seminar Leader.

Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron’s biography on our team page.I would like to talk to the instructors before I attend – how do I do that?

Please contact us now to discuss your requirements.

at Le Meridien Hotel North Dallas
13402 Noel Road
Dallas, United States

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