Google AdWords Updates Search Ads Trademark Policy

Google AdWords Updates Search Ads Trademark Policy
It has been hard for Google to find the right balance on dealing with trademarks and their search ads. Can you bid on competitors trademarked names? Can you use those trademarks in your ad copy? Google has updated their AdWords trademark policy to fit …
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Tracking Google Adwords Results in Salesforce: A How-To Guide
Adwords Editor makes it easy to copy / move items between Adgroups and Campaigns, and make bulk changes very quickly. … For tracking specific keywords, use Google's keyword insertion format in the Destination URLs of your Google Adwords ads. utm_term …
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Bing Ads vs. Google AdWords' Enhanced Campaigns – Web Design London
Any advertiser with a strong local presence will gain the most benefit but you could offer a special discount to someone just dropping by or hopefully, although this isn't guaranteed, even target them with different ad copy. You can see how selling the …
Read more on Web Marketing Strategies (blog)

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