Google Analytics Certification Classes Spring 2014

Google Analytics Certification Classes Spring 2014
Event on 2014-04-17 13:00:00
Google Analytics Comprehensive Training & Certification Classes

 Learn how to navigate Google Analytics,  analyze data and improve your overall business performance and ROI.– The online marketplace has never been more competitive, no matter what practice area you're in. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.

Beginning Google Analytics: Thurs, April 17th from 1-5 pm   

Intermediate Google Analytics:  Thurs,  April 24th from 1-5 pm 

Advanced Google  Analytics:  Thurs, May 1st from 1-5 pm

Analyzing your Google Analytics Data & Test Prep:  Thurs, May 8th from 1-5 pm  

Whether you are new to Google Analytics or are already managing  multiple Analytics campaigns, we can teach you the best ways to use the full potential and power of Google Analytics. Improve your ROI, your customer acquisition and retention and your overall web performance.

  • Account Set-Up & Management —Learn how to properly set up accounts, new profiles, install tracking codes and more. Do it right the first time, learn how to properly manage client accounts.
  • Data Cleansing: Filters & Goals– Engagement principles, campaign tagging, landing pages & bounce rates. Learn about conversions including goal set-up, reports and e-commerce tracking. Learn how to create custom reports, API integration and more.
  • Dig Deeper into your Executive Account Structure — Learn best practices for account setting, user management & account structure. Adjust your account to easily gather the most relevant data.
  • e-commerce Tracking— Learn how Google Analytics works and best practices for tracking, reporting and analyzing your AdWords, AdSense and e-commerce data.
  • Adjust and improve your ROIwith Google Analytics to determine the strengths and weaknesses of  advertising copy, keywords, landing pages, and more.
  • Advanced tracking and monitoring client conversions with simple, straightforward reporting. We'll go in-depth into filters, conversion tracking, Flash tracking, custom visitor variables, managing cookies & tracking and extracting data.


Beginning Analytics: Introduction, Comprehensive Account Set-Up, Report Fundamentals and More. This introductory training course is aimed at people with responsibilities in the areas of sales, marketing, content, business analysis and web development who need to understand how to implement Google Analytics, create reports and interact with Google Analytics. We will cover adding tracking codes to sites, setting up an executive dashboard, creating new profiles vs. new accounts, basic reporting, setting up goals, ecommerce tracking and more. 

Intermediate Analytics: Advanced Analysis and Measurement is for people who have attended Beginning Anayltics or who have a solid basic understanding of Google Analytics. This course will cover data cleansing including filters and multiple domains/subdomains. Best practices for AdWords incorporation and online advertising. Engagement principles, campaign tagging, landing pages & bounce rates. Learn about conversions including goal set-up, reports and ecommerce in-depth. Learn how to create custom reports, report sharing, API and more. 

Advanced Analytics: Advanced Tracking and Technical Implementations is for people looking to have a deep understanding of Google Analytics’ advanced tracking capabilities and common implementation practices in simple and complex environments. Learn how the tracking code works and how to customize it. Best practices will be presented for accounts & user management, filters, conversion tracking, advertising and AdWords, AdSense, Flash tracking, Custom Visitor Variable, Managing Cookies & tracking and Extracting Data. Our Analytics Seminars are Structured After the Google Seminars for Success. 

Analyzing your Google Analytics Data: You demanded it, we are offering it! Become a better Analyst of Google Analytics data by learning from a pro. Walk through specific case studies of what you can do once your Google Analytics account is properly configured and tracking data. Attendees get to see Google Analytics through the mind of an Analyst, watching as our expert walks through how he analyzes the data found in GA, how insights are gained and how you can become a great analyst. 

Google Analytics Test Prep: Thinking about getting Google Analytics Certified? It's a great way to boost your resume and prove your in-depth understanding of Google's compex software. Join us and we'll help you get ready to take and pass your Google Analytics Individual Certification Test. For more information check out the Google Testing Center and the Google Analytics Learning CenterWant to improve your education? Join us for both Google AdWords and Google Analytics and save 0 on your tuition (Your actual savings are 0 on the individual class prices!) AdWords and Analytics go hand in hand and our classes do too. We offer AdWords training from 8:30-12 and Analytics training from 1-5 pm so that you can easily attend both classes in a day and work on your certifications and learn how to  optimize your campaigns based on your Analytics data. Click here for more information about our Google AdWords series.   

About Your Google Analytics Seminar Leaders: 

Jeff Sauer: Jeff cre­ated his first web site in 8th grade and hasn’t looked back. Through ini­tia­tive, oppor­tu­nity, curios­ity and good old fash­ioned elbow grease, he is now a master of web ana­lyt­ics, web site opti­miza­tion and test­ing, social media, online rep­u­ta­tion man­age­ment, e-commerce, com­petitive analy­sis, online sur­veys, email mar­ket­ing, lead gen­er­a­tion, and more. The results speak for them­selves. As part­ner at Three Deep Marketing, his web sites have achieved the #1 rank­ing on Google for sev­eral highly-searched terms. He advises some of the world’s biggest companies/brands oninter­ac­tive mar­ket­ing strat­egy and and mon­i­tors web ana­lyt­ics pro­files for hun­dreds of com­pa­nies and websites. He is also the Director of Technology at MIMA, a featured speaker at the MIMA conferences and additional conferences nationally.

DemandQuest: the Twin Cities' only Google Certified Partner offering complete training.

DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.  Please call with any questions, 612-460-8770. Thanks! 

at DemandQuest HQ
2112 Broadway Street NE
Minneapolis, United States

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