Google Analytics -Context and actionability in web analytics

Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action.

16 thoughts on “Google Analytics -Context and actionability in web analytics

  1. This is very good video looking nice & attractive.Thanks for sharing & posting this video.I really liked your video youtube can be a great asset for you.It is very informative for those users who want to know about Context and actionability in web analytics

  2. Even though this is an old video it still holds true. When you are analyzing the data you get from your website analytics software it really is all about the context. If you look at any number by itself that gets spit out, you have no way of knowing if it is good or bad. All too often clients ask me questions about the data that without context, and any answer I give them would just be speculation.

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