Google Analytics Core Competencies/Expert Techniques for Business Impact Series 11/11-11/13
Event on 2014-11-11 18:30:00
Google Analytics is a free tool that almost all modern businesses know — but most of us are only scratching the surface.
Attend this workshop to learn how you can use Google Analytics to drive measurable, long-term performance improvement, and increase leads, sales, and visitor satisfaction. This outcome-focused, hands-on course distills the essential skills you need to create data-driven insight, confident action, and steady improvement of your website's performance. Eric Fettman covers the newest updates to GA Universal, how to use Google Tag Manager, best practices for high-performance pages, how to use purchase data, audience targeting, campaign tracking, and A/B testing for successful content marketing.
Bring a laptop, and leave with a comprehensive understanding of how to grow your business with Google Analytics.
About the Instructor:
Eric Fettman is Analytics Trainer and Coach at E-Nor and author of The Google Analytics Universal Guide: Best Practices for Implementation and Reporting and several other analytics-focused guides. Eric developed a community learning site that has earned recognition as a leading resource for Google Analytics Individual Qualification preparation, and practical Google Analytics skills training. Eric's “Google Analytics Tip of the Day” was listed by Online Metrics as one of the top Google Analytics blogs of 2014. As an educator and a lifelong learner, Eric most enjoys working with others to strive, grow, and excel in all their digital marketing endeavors.
at Stamford Innovation Center
175 Atlantic St
Stamford, United States