Google Analytics for conferences and events
Event on 2015-12-02 09:30:00
A half-day masterclass for event marketing professionals All event marketing professionals need to understand and be able to interpret google analytics to ensure they are getting the best results for their marketing spend. This masterclass has been developed to introduce all participants to the different reports generated by google. Individual sections of reports will be reviewed and analysed, to understand what they mean and what they tell you about activity on your web site and, where necessary, what changes should be made to the site and campaigns. By attending this masterclass you will learn how to: interpret google analytics and key sections of each report compare and contrast different marketing time periods. construct regular reports against key metrics. adapt your SEO for better results and ultimately, achieve better and more effective event marketing campaigns. Who should attend? Marketing executives and marketing managers involved in developing campaigns for conferences, seminars, exhibitions or training courses who are looking for an introduction to google analytics and how it applies to event marketing.
Hyde Park, United Kingdom