Google Analytics Training – December London 2014

Google Analytics Training – December London 2014
Event on 2014-12-09 09:00:00
How to decide which Google Analytics course is best for you

Day 1 – Analytics 101: Introduction and User Training is a one-day course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.

Day 2 – Analytics 201: Advanced Analysis and Measurement – 1 is a one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to improve the quality and scope of data collected by Google Analytics and to improve on its subsequent analysis.

Day 3 – Analytics 202: Advanced Analysis and Measurement – 2 is a one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to take their analysis of organic search, paid search and social media to the next level.

Day 4 – Analytics 301: Advanced Tracking and Technical Implementations is a one-day course aimed at those with responsibility for managing the deployment and/or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analytics advanced tracking capabilities and common implementation practices in simple through to complex environments using the very latest technologies Google has to offer.

What are the benefits of attending?

After successful completion of Day 1 – Analytics 101: Introduction and User Training, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website’s content.

After successful completion of Day 2 – Analytics 201: Advanced Analysis and Measurement – 1, students following this Google Analytics Training will be able to understand how the product can be used to improve website performance.

After successful completion of Day 3 – Analytics 202: Advanced Analysis and Measurement – 2, students following this Google Analytics Training will be able to understand how the product can be used at the next level to improve performance relating to the areas of organic search, paid search and social media.

After successful completion of Day 4 – Analytics 301: Advanced Tracking and Technical Implementations, students will be able to implement and configure Google Analytics for all but the most complicated of websites.What’s the format of the training?

The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.Who are the instructors?

Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt’s biography on our team page. Matt is a Google Analytics Seminar Leader.

Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron’s biography on our team page.I would like to talk to the instructors before I attend – how do I do that?

Feel free to contact us now to discuss your requirements.

at LMG Training and Development
202 Blackfriars Road
Waterloo, United Kingdom

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