Google Analytics Training in Melbourne | FUNDAMENTALS

Google Analytics Training in Melbourne | FUNDAMENTALS
Event on 2014-03-20 18:00:00


Google Analytics- Fundamentals (evening)


A practical guide in setting up an effective Google Analytics account including advanced settings, best practices & theory. Each course covers theoretical reasoning as well as practical guidance and hands on learning. Convenient three hour evening course

Who should attend?

The Google Analytics Fundamentals training course is suitable for business owners & marketing professionals who are about to set up or are currently running their own Analytics accounts.

Upon completion of the course, each student will have a functional Analytics account built to best practice that  will have the capacity to deliver qualified analysis of web traffic.

We invite all Analytics Fundamentals students to attend a secondary AdWords Essential module to gain further knowledge of the ongoing maintenance and optimisation needed for maximising AdWords. These three hour condensed courses are run as required. Please contact us for further information.

Learning Outcomes

  1. The signing up and management of a Google analytics installation
    • sending code to developers

    • determining if code is installed correctly by looking at source code

  2. Education on metrics
    • definition

    • application

    • interpretation

    • hierarchy of importance

  3. Basic navigation
    • where to find different metrics and reports

    • how they apply to that particular section

    • what they mean for your whole website.

  4. Use of Segments
    • paid

    • unpaid

    • direct

    • organic

  5. Basic Dashboarding
    • determining the data that matters to you

    • creating simple widgets


The Australian Digital Marketing Institute

Australian Digital Marketing Institute (ADMi) exists to fill the need for high quality, current education on digital services and technologies.

The company was founded by a team of digital marketing experts with 30+ collective years of digital marketing experience. Their objective was to provide a market leading service across a diverse range of technologies to ensure Australian businesses and industry professionals have current knowledge and expertise to compete in the local and global market.

Purchase Policy

 In the event you cannot make the session we allow a single transfer for a) to another course at equal or lower value or b) upgrade to a higher level in which case the fee difference is payable. There are no refunds for change of mind.  

at Melbourne – CAL
3 Prince Patrick Street
Richmond, Australia

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