Google Analytics Training in Melbourne – June 2016

Google Analytics Training in Melbourne – June 2016
Event on 2016-06-09 09:30:00
Google Analytics Training by Loves Data Learn how to measure and improve your online channels with Google certified experts from Loves Data. Whether you’re new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features, present real-world solutions and are Google approved. If you’re a marketer in either the strategy or implementation side, this course teaches you on the effectiveness of mobile campaigns, best practice and reporting and the importance of including mobile within your marketing and campaign strategies. Why should I attend? You will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks. Google selects Loves Data to train their clients – so should you! Accurate, up-to-date and comprehensive product training Real world solutions presented by Google certified experts Learn Google's own best practices from setup to advanced features What’s included? Workbook and slides Extra resources Certificate Coffee, tea and a light lunch Free internet connection Dedicated Q&A time Who should attend? In-house marketing staff (including AdWords, SEO and Social Media specialists) – to learn how to use Google Analytics to optimise your marketing campaigns, whether you manage one channel for your company or all of them. Designers and UX specialists – to learn how to make your website decisions more data-driven. Strategists and managers – to learn how to use Google Analytics to get more information about where your brand is and where it could be. Have more questions? View our frequently asked questions about training. For more information email info@lovesdata.com or call (02) 9922 8111. Can't make these dates? Register for updates!   Day 1: Google Analytics Fundamentals 9:30-10:00 am Registration 10:00 am-12:30 pm Introduction to digital analytics and Google Analytics Google Analytics account structure Google Analytics Terminology Google Analytics interface features Audience reports Acquisition reports 12:30-1:30 pm Lunch 1:30-5:00 pm Behaviour reports Conversion reports Tracking marketing campaigns Creating dashboards Creating custom reports Actionable insights Q+A Day 2: Google Analytics Advanced 9:30-10:00 am Registration 10:00 am-12:30 pm User and Session Segments Event Tracking Understanding Attribution Regular Expressions Conversion Tracking Advanced Configuration and Setup Options 1:30-5:00 pm Filtering Data Best Practices for Administration Advanced Options Introduction to Google Tag Manager (GTM) Universal Analytics Q+A

at Melbourne Business School
200 Leicester Street
Melbourne, Australia

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