Google Analytics Two-Day Workshop
Event on 2014-08-05 09:00:00
Converge Consulting will lead a two-day workshop focused on beginning and intermediate level content related to Google Analytics. The workshops blend facilitator-led presentation and training with hands-on opportunities for application. The training sessions also provide opportunities for question-and-answer sessions.
You are invited to join Becky Vardaman and Converge Consulting for this two-day workshop on getting the most out of your Google Analytics reporting.
Day 1: Analytics 101
August 5th (Tuesday): Registration 8:30, Workshop 9:00am – 3:00pm.
- Introduction to GA
- Account Creation, Access, Permissions
- Definitions, understanding Dimensions and Metrics
- A full report tour (Audience, Aquisition, Behavior, Conversions)
- Goals, Funnels and Conversions
- Developing KPIs (Group Exercise)
- Campaign Tracking
- Event Tracking
Day 2: Analytics 201
August 6th (Wednesday): Workshop 9:00am – 3:00pm.
- Initial Set Up: Accounts, Properties, Views and Data Quality
- Advanced Segments
- Multi-Channel Funnels and Attribution
- Universal Analytics
- Content Experiments (A/B Testing
- Dashboards and Reporting
- Search Engine Optimization
- Common Higher Education Issues, Resources and Questions
Who should attend?
- Anyone looking to make data-driven decisions about their digital marketing, even if you're brand new to web analytics
- Executives looking for an understanding of the capabilities of the tool as well as a good primer on the process, reporting and conversions
- Technical team members looking to coordinate with marketing efforts
- The "Doers" – anyone looking for a little more hands on training in execution, reporting and what's coming next
Participants will receive a certificate of completion for 101 and 201.
“If you are a Google Analytics newbie, the Converge 101 & 201 workshops are a great way to get your feet wet. The first day gives a great overview of web analytics and the second day helps attendees put that info into practice for their own organizations. The facilitator is knowledgeable and approachable, and the sessions are small enough to allow all participants the chance to get their questions answered.” Melissa Niksic – Loyola University Chicago
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