Google Analytics Workshop — Miami Area

Google Analytics Workshop — Miami Area
Event on 2013-01-28 08:30:00
Learn Google Analytics: Leverage the Hidden Power of Your Online Data and Immediatley Impact Business! 

  • Understand How Powerful the Data from Your Website Is
  • Translate Objectives to Measurable Outcomes
  • Learn Google Analytics Fundamentals
  • Attribute Likes, Retweets, Mobile to Sales & Leads
  • Utilize Advanced Segmentation & Channel Insights
  • Optimize Content Performance

Topics covered in the two-day in-person trainig:

Day One — UserInterface & Implementation Best Practices 

8:30am Continental Breakfast, 9am-5pm Workshop

  • Introduction
  • User Interface Overview & Standard Reports (new v5 features)
  • Users, Accounts, Profiles & Filters
  • Goals & Funnels
  • Lunch
  • Event Tracking (Downloads, Flash, Video, etc.)
  • Channel & Campaign Tracking
  • Clean & Comprehensive Data: Tips & Best Practices
  • Hands-on Clinic (throughout the day)

Day Two — Marketing Optimization & Advanced Capabilities

8:30am Continental Breakfast, 9am-4pm Workshop, 4:15-5:15pm SEO Session (Tampa Only)

  • Advanced Segmentation Capabilities
  • SoLoMo Social, Mobile, LocalAnalytics
  • eCommerce
  • Custom Reports,,Flow Visiualization, Dashboard, Intelligence
  • Alerts
  • Lunch
  • Attribution & Multi-Channel Funnels
  • GoogleAnalyticsPremium
  • CustomerLifecycleAnalysis
  • Bonus: SEO Session (Tampa Only)
  • Hands-on Clinic (throughout the day)


About the Speaker:

Charles has a passion for not only collecting data, but using it to drive business. Charles has worked heavily in the education and professional services space, training and informing many departments and individuals on the value of Google Analytics and data. In addition Charles has trained individuals in roles such as Director of Marketing, Branding Manger, Demand Generation Manager, E-Commerce Manager, SEO Specialist, Web and User Interface Designers, and many more.

at Hilton Garden Inn Miami Airport West
3550 NW 74th Avenue
Miami, United States

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