Google Analytics Workshop — Tampa Bay Area

Google Analytics Workshop — Tampa Bay Area
Event on 2013-01-22 08:30:00
Learn Google Analytics: Leverage the Hidden Power of Your Online Data and Immediatley Impact Business! 

  • Understand How Powerful the Data from Your Website Is
  • Translate Objectives to Measurable Outcomes
  • Learn Google Analytics Fundamentals
  • Attribute Likes, Retweets, Mobile to Sales & Leads
  • Utilize Advanced Segmentation & Channel Insights
  • Optimize Content Performance

Topics covered in the two-day in-person trainig:

Day One — UserInterface & Implementation Best Practices 

8:30am Continental Breakfast, 9am-5pm Workshop

  • Introduction
  • User Interface Overview & Standard Reports (new v5 features)
  • Users, Accounts, Profiles & Filters
  • Goals & Funnels
  • Lunch
  • Event Tracking (Downloads, Flash, Video, etc.)
  • Channel & Campaign Tracking
  • Clean & Comprehensive Data: Tips & Best Practices
  • Hands-on Clinic (throughout the day)

Day Two — Marketing Optimization & Advanced Capabilities

8:30am Continental Breakfast, 9am-4pm Workshop, 4:15-5:15pm SEO Session (Tampa Only)

  • Advanced Segmentation Capabilities
  • SoLoMo Social, Mobile, LocalAnalytics
  • eCommerce
  • Custom Reports,,Flow Visiualization, Dashboard, Intelligence
  • Alerts
  • Lunch
  • Attribution & Multi-Channel Funnels
  • GoogleAnalyticsPremium
  • CustomerLifecycleAnalysis
  • Bonus: SEO Session (Tampa Only)
  • Hands-on Clinic (throughout the day)


About the Speaker:

Feras Alhlou is the President of E-Nor, Inc. which he co-founded in 2003. Feras is passionate about improving his clients’ ROI and led his organization to implement and launch successful Internet marketing and analytics strategies for E-Nor’s diversified client base, including Fortune 500 companies.

at Quorum Hotel
700 N Westshore Blvd.
Tampa, United States

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