Google Authorship Presents Branding Opportunity for SMBs

Google Authorship Presents Branding Opportunity for SMBs
With the information from a company's Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it's easy to see how the rel=publisher tag enhances a brand in Google's search results. However, in order for a …
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The Holy Grail Of Internet Marketing: Owning The Whole SERP
In many ways, taking charge of your search engine results page is like answering the age-old philosophical question, “Who am I” — but for your business. You may still be in the dark about what motivates some of your personal actions, but if you're a …
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Why Your On-Page Turns Search Engines Away
For best organization and results of recovery, you're likely to put everything in its unique place. Meta titles and descriptions help search engines do the same with your brand's pages. For best results, make each title and description unique, creating …
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