Google Q3 Earnings Disappoint, but AdWords Cash Cow Stronger than Ever, Finds WordStream

Boston, MA (PRWEB) October 25, 2012

Following Googles announcement of its third-quarter earnings last week, WordStream Inc., a provider of search marketing software and solutions, has released the most comprehensive analysis ever of the economics of Googles AdWords advertising platform, which results in over $ 100 million in revenue for Google every day. Google reported advertising revenues of $ 10.8 billion for the quarter. Results were lower than expected and considered disappointing by Wall Street analysts, but WordStreams report reveals the changing economics of Googles pay-per-click search advertising machine. Although average click-through rate (CTR) and cost per click (CPC) were mixed, overall impressions and clicks increased, leading to a 16 percent growth in advertising revenues over the previous year.

WordStream released an infographic with detailed statistics on Googles advertising model, including key metrics such as average CTR, CPC, and conversion rates for the top 10 industries that spend the most on Google advertising:

Summary of Results

WordStreams top-level findings on Googles key advertising metrics in Q3 include:

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