12 Replies to “Google Seminars for Success – Explaining Quality Score”

  1. How this information will change the ADs? I think that all the advertisers will try to increase the CTR by inserting the KW as many times they can. This will reduce the quality of the ads. I my last test I found that If I have an AD in position 2 with a CTR =30% I will have a QS=10. When I lowered the ad’s position (pos 6) I got a lower CTR and guess what… QS=7. The same LP, the same ad, the same KW, the same bounce rate (18%). The same service for the user but not in Google’s eyes…

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