Google Seminars for Success explains how Quality Score is calculated and how it affects your AdWords campaigns.
Is ther some newer info about QS?
thanks for sharing great vid like this one, very informative
means Hype ads will make higher cost. Is it?
Still not fully convinced with this. Perhaps because it might be outdated from 2009. Will research your updates next.
I’ve been confused by the quality score variations myself. Thank you for sharing your experience.
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How this information will change the ADs? I think that all the advertisers will try to increase the CTR by inserting the KW as many times they can. This will reduce the quality of the ads. I my last test I found that If I have an AD in position 2 with a CTR =30% I will have a QS=10. When I lowered the ad’s position (pos 6) I got a lower CTR and guess what… QS=7. The same LP, the same ad, the same KW, the same bounce rate (18%). The same service for the user but not in Google’s eyes…
Good advice thanks
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