Google to Drop Domain Names in Favor of Site Names in Mobile SERPs

Google to Drop Domain Names in Favor of Site Names in Mobile SERPs
Google announced it is making some changes to how URLs are displayed in mobile search results. In fact, it won't be displaying URLs at all anymore. Instead, Google will display the “real world” name of the site in lieu of the domain name, while the URL …
Read more on Search Engine Journal

Google Wants You To Stop Relying On App Interstitials
The mobile-friendly update gave preferential treatment to websites that clearly display on smartphones and tablets by rewarding those sites with higher mobile search engine result page (SERP) rankings. Mobile web use is growing at a phenomenal rate and …
Read more on Business 2 Community

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