Google Webmaster Guidelines for search engine optimization (SEO)

Google Webmaster Guidelines 6:00 – when to use “nofollow” tag – if you make money from the link, use a “nofollow” (more at 32:55) starts 13:45 – in order to come up in search engines, you need to create unique content 19:50 – use google analytics! 21:10 – make sure the same anchor text used in a link is not repetitive. This is true for links to you or links you create to other sites or within your site. In other words, you will be penalized if someone links to you using the link anchor text “sex toys” on many many links. That is clearly not organic. 23:24 – how to target keywords – create content about those keywords 26:45 – canonical tags to reduce duplicate content on your own site starts 35:40 – meta tags – description, keywords and title starts 43:50 – less is more – link to most valuable things rather than everything starts 52:10 – how to get listed in search engines? starts 57:40 – site maps 59:00 – what is the best on site seo techniques? be unique, interesting, and entertaining 1:03:50 – what is the best off site SEO techniques? 1:10 – what about paid links and ads? 1:18:40 – physical location is unqiue content – store owners can use that to get in local search results

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5 Responses to Google Webmaster Guidelines for search engine optimization (SEO)

  1. Vijayshankar Mishra says:

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  2. moystoys says:

    Dave thanks a million for the video upload. Awesome stuff!

  3. Gary H says:

    great advice

  4. Dave Levine says:

    you could have a left side nav, but that is no longer industry standard. Top nav is for navigation. left nav is for refinements on category page product info page has no left nav not sure where to put ads . . . most ecommerce sites don’t do ads. They make money off sales. and I am not super familar with non ecommerce site design.

  5. Dave Levine says:

    content is for users, but I guess you are right in a way. Proper coding is for search engines and browsers and computers more than consumers

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