Google's Ad Rank update leads to improved performance of PPC ad extensions

Google's Ad Rank update leads to improved performance of PPC ad extensions
The elements that are considered when determining the potential impact of extensions and ad formats include relevance, click-through rates, and the prominence of extensions and results on the SERP. The results of the study are summarised below, but …
Read more on Econsultancy (blog)

4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy
Now is the time for retailers to implement schema.org markup and reap the increased click-through rate benefits of enhanced SERP elements. Ultimately, enhanced SERP elements will become “table stakes,” and those who have not implemented it will suffer …
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Google gives paid content new look (more visibility?)
A search for “electronic razors” generates a SERP with the paid product display box, while a more refined query for “rechargeable electronic razors” is answered with a traditional results page sans the featured items. The variance in these results …
Read more on Brafton

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