New York, NY (PRWEB) April 21, 2015
An upcoming algorithm update by search engine giant Google is poised to give a major boost to mobile-friendly websites. At the same time, sites that arent designed for mobile will see their rankings tumble effective April 21. Indeed, according to an official Google announcement on Webmaster Central in February, the search engine will officially start enforcing what it has been urging website owners to do for some time. The balance has officially tipped, and more people are accessing the Internet via mobile devices than desktop computers. Without being mobile friendly, a website might as well be invisible.
About the Algorithm Update
The upcoming update doesnt come as a surprise. Google has been laying the foundation for this move for some time. The search engine has long admonished website owners to develop sites that are fully functional on mobile devices. While this can technically be accomplished by creating a separate mobile version of a site, Google has long recommended responsive website design instead. A responsive web design allows a site to render correctly across all devices, giving the consumer a great mobile experience while on a website.
Google doesnt usually provide the major heads up that it did for the upcoming update. Unlike other updates, then, site owners have no excuse for not bringing their sites up to speed before the switch. Of course, finding the time to make the necessary updates may be a challenge. RocketDriver can create a viable mobile presence for any business worldwide.
Mobile Usability is Key
Accessing a non-mobile-friendly site on a smartphone or other mobile device can be very frustrating, from slow load times to difficult-to-read text, such sites are more trouble than theyre worth. Websites that aren’t mobile friendly will suffer from poor ranking. Once April 21 arrives, the damage is likely to be even worse. Google has been using mobile-friendly labels in its results pages to direct users to such sites, and Webmaster Tools has been issuing mobile usability warnings for some time. If businesses don’t act quickly, their online marketing efforts are sure to be negatively impacted.
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