Google's Matt Cutts On Why Ads Can Be More Helpful Than Organic Results

Google's Matt Cutts On Why Ads Can Be More Helpful Than Organic Results
Despite the title, the article is really about how little of the screen is used to display non-paid search results for a Google SERP. In the example author Alex Yumashev uses, Google was found to dedicate 18.5% of the screen to results (not including ads).
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Search engine Bing to continue to display over 10 results on SERPs
Bing has revealed that it is going to continue displaying more than 10 search results on its SERPs (search engine results page). The Microsoft-owned search engine is taking the opposite approach to Google, which has recently started displaying just …
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Searchers Don't Want Social in the SERPs, Prefer Bing's Layout to Google's [Study]
As the SERPs have continuously evolved over the years, multi-media and social elements have gradually worked their way into the search listings. However, the two largest search engines, Google and Bing, have taken increasingly different approaches both …
Read more on Search Engine Watch

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