Google's New Search Algorithm Stokes Fears Of “Mobilegeddon”

Google's New Search Algorithm Stokes Fears Of “Mobilegeddon”
Even though favoring mobile websites on searches made on mobile devices seems like a no-brainer, and even though in 2015 you'd think most sites have mobile friendly webpages, a study done by online Internet marketing firm Portent found that a majority …
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An e-retailer's guide to personalized marketing
Marketing is much more rewarding, for both the audience and the retailer, when the messaging speaks to the individual customer. In our new world of mobility and on-demand, customers expect to be spoken to in a relevant and meaningful way—whenever, …
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Best Benefit Ever: A Tune-Up for Automotive-Repair Marketing
The diagnostic includes an assessment of a shop's marketing efforts, from website performance and design to calls to action, social media, and search-engine optimization. “Participation in the program allows ASA member shops to receive the internet …
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