Google's next act: Diversify and conquer

Google's next act: Diversify and conquer
"Google isn't the 800-pound gorilla in the online advertising space for no reason," says Victor Pan, senior data analyst at WordStream, a company that provides pay-per-click analysis software and services. Pan sees a solid road map ahead for Google …
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Dealer swaps shoe leather for Facebook – Automotive News
… opportunities for vehicle sales, he said. Overall, Honda Cars of Katy's monthly gross service and repairs revenue averages $ 700,000 in 2013, up $ 200,000 per month, Morrison said, attributing much of the gain to his Facebook pay-per-click programs.
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Why You Should Sell Services Online Just as You Would a Product
How can you assess the effectiveness of a pay per click (PPC) or affiliate marketing campaign if you don't have a metric for conversions? How about determining the most effective content on your site? Selling your service with the same focus that other …
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