Google's Product Listing Ads: Cheaper, More Profitable

Google's Product Listing Ads: Cheaper, More Profitable
and, more recently, "5 Steps to Prepare for Google Shopping," there's a good chance you've observed a sharp increase in pay-per-click revenue and profits. For those of you who have yet to treat Product Listing Ads — PLAs — as a priority, however …
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Building a Successful Google Campaign from Scratch
In their book, The Ultimate Guide to Google AdWords, 3rd Edition, authors Perry Marshall and Bryan Todd lay out the fundamentals of Google's pay-per-click advertising system and detail how businesses can build campaigns to increase search engine …
Read more on Terra.com

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