21 Replies to “Greatest Misconception in Content Marketing Whiteboard Friday”

  1. Greatest Misconception in Content Marketing: +Rand Fishkin​ shows us some interesting concepts on what people think content marketing really is. It’s true that some simply give up too soon. It’s not going to happen overnight. Establish a solid strategy and stay consistent. http://youtu.be/BXZet0SYJnA

  2. Your great presentation is factual with about 90% of content. But there is content that can effect sales fairly immediately. Case in fact: sales training material is content. When sale people learn and apply this type of content, you can see sales rise. Workshops that charge money is content. Emails that offer specials can generate immediate sales. So while what you say is majorly true, this is not 100% true. Here is over 55 types of content, most of which follows your point 100%: http://www.edwindearborn.com/types-of-content/

  3. Greatest Misconception in Content Marketing: +Rand Fishkin​ shows us some interesting concepts on what people think content marketing really is. It’s true that some simply give up too soon. It’s not going to happen overnight. Establish a solid strategy and stay consistent. http://youtu.be/BXZet0SYJnA

  4. Greatest Misconception in Content Marketing: +Rand Fishkin​ shows us some interesting concepts on what people think content marketing really is. It’s true that some simply give up too soon. It’s not going to happen overnight. Establish a solid strategy and stay consistent. http://youtu.be/BXZet0SYJnA

  5. *Content Marketing – How It Works * +Rand Fishkin or Moz talks about what Content Marketing is and what it isn’t. – how it works – how long it takes – how it impacts purchasing decisions (or not) – how it impacts personalized search results – considerations of SEO on content – a little about conversion metrics all that in 10 minutes! #contentmarketing #whiteboardfriday #smallbusiness 

  6. You have a point there, this specific video is very informative for me. Furthermore I would like to say that I use youtube to drive traffic to my website since I’m a marketer. Wanna learn exactly how? You can go to my youtube channel and learn more about how to become an expert video marketer and rank #1 for any keyword.

  7. *Content Marketing – How It Works * +Rand Fishkin or Moz talks about what Content Marketing is and what it isn’t. – how it works – how long it takes – how it impacts purchasing decisions (or not) – how it impacts personalized search results – considerations of SEO on content – a little about conversion metrics all that in 10 minutes! #contentmarketing #whiteboardfriday #smallbusiness 

  8. *WHY SOCIAL MEDIA IS MORE LIKE REAL ESTATE THAN YOU THINK* Did you know that social media and content marketing are more related to real estate than you think? If your a great Realtor offline– chances are you have the capacity to be a great Realtor online as well! In the real world, a successful real estate business is based upon relationships, trust and referrals. That trust is built through “multiple touches,” where the Realtor has been able to “touch” or connect with their prospects over the coarse of time– thus creating a positive image in the prospects mind. Add to that a “positive reputation,” or a positive review from a trusted friend– and a prospect is more likely to become a customer when the time is right! It’s the same way online. As a Realtor, marketing online is less about “shouting your message” or going viral– and more about operating as a bank of valuable information. Consumers can come and withdraw from your “bank” when they need something of value. Over the course of time, When you share enough good content — consumer well develop their own positive “memory bank” associated with your brand. So when it comes TIME to look for a real estate agent– they will be likely to give you a call! Basically — its all about relationship and trust building — online and offline, but the problem is that many Realtors give up ONLINE WAY before they get to see the fruit of their labor. You don’t build a real estate business overnight– so you won’t build your online reputation over night as well. +Rand Fishkin of +Moz conducts this great 10 minute video on social media content marketing “misconceptions” to avoid. It’s well worth the 10 minutes and could literally make or break your online marketing strategy. Check out this video to learn more #realestatemarketing #contentmarketing #realestate #realestateagent 

  9. Absolutely agree – great insight and at High Position and Ice Viral we talk about brand amplification not content that equates to £s and $s – Clients are in the mindset that content should be monetized and it takes some work to overcome this mindset. Great content should put your brand in front of people over and again and build a subliminal familiarity, Rand is spot on as always. This case study shows why everyday businesses should be into great content to amplify your brand – http://www.iceviral.com/case-studies/world-cup

  10. *Content Marketing – How It Works * +Rand Fishkin or Moz talks about what Content Marketing is and what it isn’t. – how it works – how long it takes – how it impacts purchasing decisions (or not) – how it impacts personalized search results – considerations of SEO on content – a little about conversion metrics all that in 10 minutes! #contentmarketing #whiteboardfriday #smallbusiness 

  11. Thanks for the video, Moz. I love the whiteboard fridays. #ContentMarketing is fun and effective, if done right. *__________________________* Jamie Izaks +All Points Public Relations — #ChicagoPRAgency http://allpointspr.com

  12. Greatest Misconception in Content Marketing: +Rand Fishkin​ shows us some interesting concepts on what people think content marketing really is. It’s true that some simply give up too soon. It’s not going to happen overnight. Establish a solid strategy and stay consistent. http://youtu.be/BXZet0SYJnA

  13. RT JUHLi SELBy : Every #smallbiz needs 2 WATCH THIS! #Blogging is about creating many great brand experiences>Not overnight sales! http://buff.ly/1rUdBrZ

  14. “The Greatest Misconception in Content Marketing” Another stellar WBF from +Moz http://youtu.be/BXZet0SYJnA?list=UUs26XZBwrSZLiTEH8wcoVXw #contentstrategy #seo 

  15. *Content Marketing – How It Works * +Rand Fishkin or Moz talks about what Content Marketing is and what it isn’t. – how it works – how long it takes – how it impacts purchasing decisions (or not) – how it impacts personalized search results – considerations of SEO on content – a little about conversion metrics all that in 10 minutes! #contentmarketing #whiteboardfriday #smallbusiness 

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