Grow Your Company
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Promote Your Company Through Email Marketing
Businesses engage in email marketing because it works…and, it works well. Here are the numbers:
According to research conducted by the Direct Marketing Association, email marketing generated a return on investment (ROI) of .62 for every dollar spent on it in 2009. The expected figure for 2010 is .08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
In Datran Media’s 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result.
The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.
In 2009, a summer survey of Irish marketers found 79% rating email marketing as important or very important to their marketing strategy.
Shop.org’s State of Retailing Online 2009 survey of retailers found that "E-mail is the most mentioned successful tactic overall."
A December 2008 survey of hundreds of marketers by Marketing Sherpa saw pay-per-click search ads rank top for ROI, followed by email marketing to house lists in second place.
A February/March 2008 retailer survey by shop.org revealed that email marketing has the second lowest cost per order (CPO) of any online marketing tactic.
Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc…
At MFA, we look forward to helping you meet your goals for success and we appreciate your continued support.
To learn more about MFA,
and to see how our program
works, go to www.myfranchiseassociation.com go to
to "allied sponsors"
1 (888) 211-1827
Why It Works
drives direct sales
builds relationships, loyalty and trust
Increases market share
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