Growing Revenue: Attracting the Right Audience
Event on 2014-02-10 18:00:00
Growing Revenue: Part 1: Attracting the Right Audience
For SaaS companies, the ultimate goal of any online marketing program is a purchase transaction. But a number of steps lie between a potential customer’s first visit to your website and a purchase conversion. The first in a series of sessions, panelists will discuss practical traffic-building programs and tools.
Featured panelists include:
- Matt Konigsmark, Vice President of marketing at the highly successfully gaming accessories company KontrolFreek
- Stacy Williams, CEO of Prominent Placement, a search and conversion optimization agency
- James Ball, CMO of TrustWorkz
- Moderated by Jacqui Chew, CEO of iFusion Marketing
Matt Konigsmark is a seasoned marketing leader who has repeatedly introduced new products and led teams in highly competitive environments. He has a versatile marketing/communications background and a deep specialization in digital marketing. Matt is currently Vice President of Marketing at KontrolFreek, a high-growth videogaming accessories company that gives gamers of all levels a competitive edge. Prior to KontrolFreek, Matt lived in New Orleans and San Francisco from 1998-2012. His last job in New Orleans was Vice President of Marketing at The Receivables Exchange, a venture-backed financial technology company and winner of the 2010 Wall Street Journal Innovation Award for e-commerce.
Stacy Williamshas been a practitioner of Search Engine Optimization (SEO) since 1998, just a few months before Google was launched. Her 13-year old award-winning search and conversion optimization agency, Prominent Placement, Inc. (PPI), specializes in B2B technology clients, including a large roster of SaaS companies. In addition to driving more website traffic for clients through SEO and Paid Search, PPI also encourages more visitors to become leads through Conversion Rate Optimization (CRO). Stacy is a nationally sought after speaker on search engine marketing, and is well published on the subject. She served as President of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization in 2013. Stacy was also TAG’s “Search Engine Marketer of the Year” in 2013.
James Ball co-founded TrustWorkz® after more than a decade of experience helping small business owners to integrate better tactics and strategy into their marketing efforts. As the World Wide Web became a more predominant vehicle for marketers to drive a better bottom line, his focus shifted toward leveraging the incredible power and connectivity of the internet to better meet the objectives of business through Inbound Marketing. In early 2008 James co-founded an internet directory that was designed to help the businesses of North Georgia obtain a more visual presence online. The company was acquired in less than two years by a local media company. Of interest to many was the fact that the company marketed itself by using social media exclusively.
Jacqui Chew is CEO of iFusion Marketing, a growth consultancy that offers marketing strategy and plan development, marketing/sales alignment, content strategy and production, social PR and crisis communications services. An early adopter of digital marketing, Jacqui has been incorporating these elements in marketing plans since 2000. As marketing director at marketing automation company Silverpop Systems she helped the company raise M in venture funding in 2000. Jacqui’s experience spans Fortune 500 companies and high-growth startups including eBay, IBM, Invista, KontrolFreek, NanoLumens, Oracle, Preparis and Venture Atlanta. A frequent speaker at industry events that include Leadership Summit, Digital Summit and CapVenture, Jacqui has given presentations on integrated marketing, social PR, digital strategy and startup marketing. She has also been featured in FOX 5 News and the AJC and national outlets such as USA Today and Fortune.
at Atlanta Tech Village
3423 Piedmont Rd NE
Atlanta, United States