Growing your Business with SEO

Growing your Business with SEO
Event on 2013-10-09 09:00:00

The best looking website in the world is useless if it never gets any visitors.

If you attract someone to your site, you better give him or her a reason to engage with your business. Make sure your website communicates the right message to both search engines and customers alike.

In this educational seminar, your business will learn what it takes to build a greater web presence with SEO practices.  By understanding the digital landscape, your business will walk away from the seminar with actionable strategies for success in 2013. 

  • Defining Goals of SEO
  • Multichannel Optimization
  • Business Considerations
  • Core On-Page SEO Concepts
  • Best Practices
  • Business Owners
  • Marketing Managers
  • Marketing Administrators


Carolyn Shelby is currently the Director of SEO at 435 Digital. She has been designing and building websites professionally since late 1994. Her expertise lies in rebuilding under-performing websites and relaunching them, while preserving existing inbound links and search enging rankings. Carolyn has worked in a variety of verticals, including Health/Medicine, Alternative Medicine, Manufacturing, and with several Non-Profits.

Austin is the New Business Account Manager for 435 Digital, where he helps businesses navigate complex digital marketing strategies. Previously he was a partner at a digital marketing agency in Kansas City that specialized in social media management. His experience working within different B2B and B2C industries has shown how the various strategies of digital marketing work together in a unique fashion for each business. With a background in Finance, Austin understands the importance of defining a marketing campaign R.O.I.

Our seminar will be a lively mix of presentations, discussion and analysis of your own strategies. We will have free wi-fi available so that you can follow along on your own laptop. However, a laptop is not required for this seminar.

 We will also provide handouts at the start of the seminar and coffee will also be served.


If you have any questions, please email them to

at Murphy Auditorium
50 East Erie Street
Chicago, United States

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