Guardian / Adobe marketing survey reveals need for companies to fully embrace

Guardian / Adobe marketing survey reveals need for companies to fully embrace
The Guardian/Adobe 2013 Mobile Marketing Survey results show an awareness of mobile's importance, but continuing uncertainty over how to leverage it. The opportunities cannot be ignored says John Watton, Director, Digital Marketing EMEA at Adobe.
Read more on The Guardian (blog)

Women Relax, Men Mountaineer: What Backpacks Reveal About Gendered
Outdoors equipment marketed toward women, then, consistently focuses on comfort and style, in contrast to men's marketing. Moreover, much of the gear that is produced for women assumes less of a desire to do activities that are as physically demanding …
Read more on Pacific Standard

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