Half-Day Skill Builder Workshops: Content Marketing

Half-Day Skill Builder Workshops: Content Marketing
Event on 2015-09-22 13:30:00
Half-Day Skill Builder Workshops: Content Marketing The Mix to Follow at The Metropolitan Get past the term "content marketing" as a catch phrase for all things marketing in your organization. Learn from three experts in the field who will share how content marketing can hold distinct importance within your company and align with larger B2B business goals.  Join us immediately after for the always popular THE MIX event, and enjoy happy hour connecting with industry peers. Attendees are encouraged to register for both, but the workshop and THE MIX are separate events, so you are welcome to join us at any time. Three great workshops! Content and the Connected Enterprise Andrea Fishman, Partner at PwC @andreafishman 1:30 to 2:15 pm From user-generated content to branded media, content is at the center of the connected customer experience. For brands and marketers, more content across diverse channels is both an opportunity for greater connectivity with customers and a challenge in routinely producing consistent content. We will explore how leading organizations are developing integrated content marketing programs — and how the omni-channel experience requires buy-in and strategic collaboration across the organization. Experiences: The 7th Era of Marketing Robert Rose, Chief Strategy Officer at Content Marketing Institute @Robert_Rose 2:30 to 3:15 pm   We are moving into a new era of marketing — one where the creation of value through story-driven experiences will be the focus. Yes, the entire practice of marketing is changing – again. In this session, author, and Content Marketing Institute's Chief Strategy Officer, Robert Rose, will discuss the current transformation of the marketing department that creates content only to describe the value of a product or service — and into a department that knows how to create, manage and lead the creation of valuable experiences over the next decade. We'll talk through the new types of people, processes and technologies that are creating the marketing department of the 21st century. Participation Marketing: How to Co-Create B2B Content with Influencers Lee Odden, CEO at TopRank Online Marketing @leeodden 3:30 to 4:15 pm One of the most popular trends in B2B marketing is content marketing. But B2B companies are challenged to create a variety of engaging content on a consistent basis. This presentation will provide a framework for B2B marketers to scale quality content creation by partnering with internal and external influencers. Takeaways: Reserve your space today! 1:00 pm: Check In 1:30 to 2:15 pm:  Andrea Fishman, P2C 2:15 to 2:30 pm:  Break 2:30 to 3:15 pm:  Robert Rose, Content Marketing Institute 3:15 to 3:30 pm:  Break 3:30 to 4:15 pm:  Lee Odden, TopRank Online Marketing 4:30 to 6:30 pm:  the BMA MIX networking event

at The Metropolitan Ballroom
5418 Wayzata Boulevard
Minneapolis, United States

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