Guelph, Ontario (PRWEB) July 20, 2012
How many people does it take to cook a chicken dinner? If you’ve recently discovered the new recipe website Half Hour Meals, the answer could be … thousands!
Half Hour Meals uses the power of new web tools to let visitors share recipes, cooking tips and meal plans that can be prepared quickly and easily.
The website and community platform rely on the contributions of more than 50,000 members who post recipes and photos, and provide feedback on other members’ submissions.
“You don’t need a celebrity chef on TV to show you how to cook healthy, simple meals,” said Ryan Thompson, CEO of the Canadian online publishing company Concourse Media, which owns Half Hour Meals.
“Even if you can’t cook, you can still use Half Hour Meals to help you create terrific meals quickly,” he added. “Many people simply don’t have the time to focus on meal preparation every day. Half Hour Meals solves that problem by drawing on the awesome power of a huge community of cooks who are keen to share and swap ideas.”
And people are joining the social cooking phenomenon in huge numbers. Half Hour Meals attracted more than 4 million hits last month, with thousands of new members joining the community every day.
A new Half Hour Meals iPhone app is also turning the chore of meal planning into a fun, anytime-anywhere activity for smartphone users. Launched in June, the free HHM mobile app quickly became the top recipe app in 30 countries worldwide and is listed among the top 50 lifestyle apps in 65 countries.
[UPDATE: The Half Hour Meals iPhone app is now the #1 mobile download in Canada in Apples food & drink category!]
Members of the Half Hour Meals community receive a colorful weekly e-mail newsletter that identifies the best and most popular new recipes submitted to the site, and a staff blog provides tips on holiday meal ideas and other popular themes. The company’s Pinterest board also highlights the best user-tested submissions from the HHM community.
“Our goal is to provide simple ways to help busy families, singles and even seniors prepare better, healthier meals without all the last-minute aggravation,” said Concourse Media President Ryan May.
“You don’t need a shelf full of cookbooks anymore to eat well,” he added. “You just need an iPad, a laptop or even a phone to help you search and sort through the countless options available.”
Half Hour Meals also recently launched a dedicated YouTube channel featuring exclusive original cooking tutorials with renowned Canadian chefs such as Rodney Bowers, Brett MacDonald and Jared Wood.
For more information about recipe trends, meal planning or the role of social media in food preparation, contact Half Hour Meals to schedule an interview with one of our experts.
ABOUT CONCOURSE MEDIA
Based in Guelph, Ontario in the heart of Canada’s Technology Triangle, Concourse Media creates and manages unique online publications for food lovers.
In addition to Half Hour Meals, we publish FoodBeat.com, a daily newsmagazine covering the vast world of food news.
FoodBeat, launched in March, is rapidly becoming a go-to source for current information about such highly searched-for topics as food recalls, TV cooking shows and new product releases. A recent addition to FoodBeats editorial team is Masterchef 2012 contestant David Martinez, who will be writing twice weekly for the site.
Concourse Media co-founders Ryan Thompson and Ryan May have more than 20 years experience in developing web properties that harness the power of emerging technologies like social media and mobile applications. Among their earlier successes was Restaurantica.com, Canada’s original (and largest) restaurant review website, and the online ad network Bootcamp Media.
To learn more, contact us at 1-855-509-5497 or (226) 706-1650.