Hands-On How-To (HOHT) Workshop – Simple Publicity

Hands-On How-To (HOHT) Workshop – Simple Publicity
Event on 2015-06-04 09:00:00
These workshops are for business owners and marketing managers. As the name implies, these are “Hands-On How-To” workshops where you will be guided through the critical elements of getting a simple publicity program running for your business or organisation. What will be covered How news media works today How a journalist does their job and why this is important Differences between suburban/metro newspapers, industry mags, radio, TV, blogs Creating stories of interest to media Some conventions (know the rules before breaking them!) What to do if you don’t get coverage Hardbaking publicity into your marketing strategy Hands On/Group Session – analyse your own business as a journalist would Hands On Session – create your first news release Review/Questions/Feedback Requirements A wireless enabled laptop + power cable Access to your website control panel (or WordPress control panel) NOT ESSENTIAL Some written information and images about your business (not essential) Your tutor – David Bateson After a corporate career in publishing sales and marketing, David set up NewsBusiness to provide marketing and public relations services to primarily startup, early stage and B2B companies. Since forming the business in 2005, David has worked with a very wide range of businesses and projects small and large. Content and email marketing have always been at the core of marketing strategies implemented. The business has written over 800 articles for clients and is recognised by Mailchimp as a 'Mailchimp Expert'. David has been featured in BRW and NETT Magazine talking about PR, email marketing and content marketing. The workshop is 4 hours duration, with two short breaks for light refreshment. Numbers are limited to a maximum of 12 participants.  Cost (prices include GST) EARLYBIRD 5 (booked and paid by Thursday 28th May 2015) STANDARD 0

at Flinders Building, 5th Floor
182 Bay Terrace
Wynnum, Australia

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