Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities
Brands that use social graph marketing to track people's social media behavior and inform their future campaigns can have some luck in predicting their future behavior, he says, but luck it may well be. “It's making predictions based on correlations …
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How to Use SlideShare for Marketing and Generating Leads
It's a content marketing social site that can optimize your company's information and generate qualified leads. Most companies spend their time looking for new customers on Facebook, Twitter, YouTube and Pinterest, fighting for that prime spot in the …
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