Event on 2015-09-08 09:00:00
Facebook is one of the biggest and fastest growing digital channels, accounting for .5BN ad spend in 2014. Being able to run effective Facebook campaigns is a key skill for any aspiring digital marketer. Hatch:Facebook teaches the latest techniques for maximising Facebook as a direct response advertising platform and looks in depth at how combining data and sophisticated optimisation techniques can keep you one step ahead of the rest. Graduates of this course will be able to create, manage and optimise large scale Facebook advertising campaigns with direct response goals across both desktop and mobile. Students will learn the principles behind defining campaign goals, how these affect bidding, account structure and targeting. They will have hands on experience of using Power Editor and be exposed to advanced best practices in optimisation, principles of testing versus ‘business as usual’ and the importance of statistical significance in making effective decisions. For more info on us and any of our courses, please call 07854660169 or email info@hatchlondon.com          

at ETC Venues, The Hatton
51- 53 Hatton Garden
City of London, United Kingdom

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