#headsup on WOM

#headsup on WOM
Event on 2013-02-12 18:00:00

The #HeadsUp series is designed to give business people a heads-up on trends, new technologies or business practices. In a panel format, the series explores issues from a practitioner perspective, and allows executives to pose questions to industry experts. The theme of the next event is…

#HeadsUp on Word of Mouth (WOM)

Word of mouth is not a new concept, but it's never been so relevant in today’s society. According to a Nielson study, Word of Mouth, recommendations and consumer reviews are the most trusted sources of information of any form of media or advertising among Australians. We are less influenced by traditional media.


Join us on 12th February for #headsup on WOM where our three panellists will answer your questions about WOM and share insights on how WOM can enhance business strategy .


Kate Carruthers


Kate is a business and IT strategist and is Director at Moore’s Cloud, a start-up with a connected intelligence lighting system as a product. Kate is a Co-founder of Social Innovation Sydney and she regularly speaks on digital marketing and use of social networks for collaborative projects

Benjamin Barnett


Benjamin is Marketing and Community Manager at Yelp.com.au, a website and app that connects people with great local businesses. User generated reviews and an active community (both on- and off-line) are the essence of this business, making Yelp a company that recognises the importance of word of mouth.

Alex Adams


Alex is National Sales Executive at the group buying deals site, LivingSocial. Participating in a social experience provides the context for reviews and recommendations, therefore Alex and his team are very aware of the importance of WOM for their business.

at Shelbourne Hotel
200 Sussex Street (Cnr Market Street)
Sydney, Australia

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