Event on 2012-11-28 11:30:00
Healthcare Marketing Analytics:
The Good, the Bad and the Ugly
With today's technology, tight budgets, and growing content marketing demands, it's easier than ever to accidentally run afoul of the law. Intellectual property attorney Stephanie Taylor will speak with NAMA's nonprofit SIG about copyright rights and licensing of protected materials for marketing purposes as well as publicity rights of famous people.
Join NAMA and moderator Paula Milam, Managing Partner of TruSTAR Creative for a spirited discussion of how some of the leading Health Care organizations headquartered in Nashville are meeting the challenge of marketing analytics in a “Big Data” world. What’s working, what’s not? How are these companies measuring effective marketing for their models? What are some new trends on the horizon? Participants include Fred Menko, AVP Marketing Communications at AmSurg, Merry Beth Ward, Healthcare Marketing Consultant/former Director Marketing HealthSpring, and Lee Weinreb, Vice President of Strategic Communications & Program Development at Care to Care LLC.
Learn from the experts in healthcare B2C and B2B – get big ideas and practical tips that will pay off on marketing to an array of different audiences: seniors making Medicare choices, outpatient services as well as C-suite B2B. If you’re in health care marketing, this is the one presentation you need to go to this year!
DATE: Wednesday, November 28th
PLACE: Maggiano’s Little Italy, 3106 West End Avenue, Nashville
TIME: 11:30 a.m. to noon – Registration and networking
Noon to 1:00 p.m. – Lunch and program
COST: for NAMA members / for non-members
at Maggiano’s Little Italy
3106 West End Avenue
Nashville, United States