Melbourne, Victoria (PRWEB) August 06, 2013
The renowned online marketing professionals at Melbourne SEO Services have recently launched a new product creating infographics for small to medium-sized businesses. Amongst the first graphics to be released was a helpful poster for Barney’s Print Management featuring eco-friendly printing tips. Founder and Director of the Australian-based marketing and web video company Mr. David Jenyns says of the graphic launch, “It’s being received by the public really well so far and has been widely shared on a number of social media sites.”
Getting a new theory across to the masses, who are set in their ways, can be a daunting task. For printing company Barney’s Print Management, their challenge was to educate their clients and cohorts about how easy it is to be ‘green’ in an industry that isn’t known for eco-friendliness.
That’s when the experience at Melbourne SEO Services came into play for the printer. Already knowing the ins and outs of online marketing, as well as how to grab the attention of internet browsers, Mr. Jenyns and his team suggested an “infographic” to Barney’s as a way to convey their message.
“Infographics are really hot right now,” comments Mr. Jenyns. “People can ‘get’ a company’s message within moments by just seeing a visual representation of the text or idea.”
He continues, “So it was a no-brainer to turn Barney’s eco printing message into a graphic. My team was able to nail the concept quickly so our client could launch and share it fast.”
The graphic features tips on eco-friendly printing by taking the viewer through eight various options to reduce ink and paper wastage, as well as methods that have less impact on the Earth. “Barney’s message is an important one, so we’re happy viewers are sharing it so quickly.”
Mr. Jenyns further explains this type of graphic makes a big impact on audiences because “it’s been said that 65% of the population are visual learners. Knowing that, using graphics or web videos as a way to convey a message is the best way to go.” Add that statistic with the growing search interest for infographics and “they’re a win-win for businesses. They get their message across as well as achieve higher visibility as the graphic is shared from one viewer to another.”
Melbourne SEO Service’s newly formed service creating infographics saw Barney’s Print Management become one of their first ‘infographic marketing’ success stories. The online marketing and web video specialists produced an engaging and helpful graphic about ‘green printing’ for their client quickly. Since its recent launch, the “Easy Tips For Eco Friendly Printing” infographic has already been shared on several social and blogging sites, “which means it’s working. Our client’s message is getting traction fast,” remarks Mr. Jenyns. To view the Barney’s eco-friendly graphic or other examples of Melbourne SEO Services’ infographic work simply visit http://www.melbourneseoservices.com/seo-services-australia/infographic-starter/
About Melbourne SEO
MelbourneSEOServices.com is a full service search engine optimization (SEO) consultancy, based in Australia, but with a worldwide client base.
Known for being at the cutting edge of strategic SEO practices, the company delivers a growing suite of services including: on-page and off-page search engine optimization, article distribution, Google Places listing, press release service, web video production and one-on-one consulting.
Melbourne SEO Services Director, David Jenyns, has, over several years, built a team of experts who are niche experts to support the business, and who share his ethos for ethical, professional internet marketing.